It’s been a while since I’ve posted anything here, but that doesn’t mean I haven’t been busy. In fact, I’ve been too busy, spreading myself sometimes uncomfortably too thin with writing, promoting, and other volunteer work in my community. My family, too, has some other major news that’s about to completely alter my life (for the better), so I don’t really know what the next year will bring. But I know I plan on continuing to work as hard as I can promoting Mesabi Pioneers as I continue to wade through its anticipated sequel.
Last month, in conjunction with a podcast on which I was featured, I did a very small advertising campaign through the Amazon Kindle. The idea was to push the e-book and see what happened. And boy did something happen.
Last year I made the decision to offer the ebook exclusively through Amazon. They offer ridiculously high royalty rates if you give them exclusive selling rights, and they have some intriguing advertising opportunities. One of these is to put an ad on the sleep page of Kindles. It’s a simple ad, and those of you with Kindles might have seen it. The ad featured the cover of the book with a short blurb. Kindle owners then would be able to click the book and be able to either buy a copy of the book, or view it through the Kindle Owners’ Lending Library or through Kindle Unlimited. Pioneers has been available through both of those programs for about nine months.
The podcast aired April 9, and the ad campaign ran through April 20th. The first few weeks of the ad campaign yielded no results. Rather than get discouraged, I chose to not obsess over the numbers and only look at them again when the campaign was over. Which I finally did today, and to my amazement I found that something in the month of April worked!
This is a graph representing the number of pages of my book that were read through the KOLL and KU programs, which is by far the best report I’ve had on the book since it’s been in the program. I also sold two e-books, and a paperback copy of the book, all in the last month. I’ve got to admit, that gives this writer a bit of a much needed ego boost. Maybe what I’m doing is working after all.